The BlackBerry is a line of wireless handheld
devices and services
designed and marketed by Research In Motion Limited (RIM) operating as BlackBerry. The first BlackBerry device, an email
pager, was released in 1999; the
most recent BlackBerry devices, the Z10 and Q10, were announced on January 30,
2013. The user
interface varies by
model; most feature a physical QWERTY keyboard, while newer generations have
relied on a multi-touch screen and virtual
keyboard.
A BlackBerry can shoot video, take photos, play music, and perform online functions
such as web-browsing and emailing. They can also send and receive push email and instant
messages while
maintaining a high level of security through on-device message encryption, and
are designed to function as personal digital assistants. BlackBerry
devices support a large variety of instant messaging features, with the most
popular being the proprietary BlackBerry Messenger service. The BlackBerry PlayBook is a tablet
computeroffered by the company. The 100 millionth BlackBerry
smartphone was shipped in June quarter of 2013 and the 200 millionth smartphone was
shipped in September quarter of 2012.
BlackBerry accounts for 3%
of mobile device sales worldwide in 2011, making its
manufacturer the sixth most popular device maker (25% of mobile device sales
are smartphones). The consumer
BlackBerry Internet Service is available in 91 countries worldwide on over 500
mobile service operators using various mobile technologies. As of September 2012, there were
eighty million subscribers worldwide to BlackBerry.67 In 2011 the Caribbean and Latin
America had the highest penetrations of BlackBerry smartphones worldwide, with
up to about 45 per cent in the region having a RIM device.
BlackBerry, iPhone, Android, and Windows Phone are considered the four major
smartphone brands. BlackBerry is widely referred to as "CrackBerry"
in the United States, which alludes to its excessive use by its owners and is a
reference to the addictiveness of crack cocaine.
Use of the term CrackBerry became so widespread that in November 2006 Webster's
New World College Dictionary named "crackberry" the "New Word of
the Year."
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